the glass menagerie : melrose avenue leads the way in the neon renaissance

A visitor from Pennsylvania stared at the neon lights above an alternative store on Melrose Avenue. The eye-
Flashing red and blue flashing lights spell out the name \"WACKO\" with a capital letter 2 feet high.
There are yellow, orange and green twists and dots around the border, an inspiring combination that adds to the overall crazy effect.
The tourist said with a smile, \"it is very attractive . \"
\"I personally like these things very much.
\"The aesthetic appeal of this logo has disappeared from some of the store\'s fashion neighbors, who told Wacko\'s boss that Dayglo\'s colors lack sophistication.
But the quirky electric sign erected two years ago did not fit on the refurbished section of Melrose from the east of the great road of ferfax to the labreia Avenue, where the new
Neon boutiques, restaurants and specialty stores have all become Neon lights.
Once relegated to a bad-tasting Kingdom, neon lights are back in major cities across the country.
Todd Swinstead, editor of the logo of The Times, Cincinnati-
In the past three years, as many as 15 schools teaching neon glass blowing have opened to meet the needs of artisans, according to the logo industry trade journal.
Although he noticed the initial signs of neon revival eight years ago, he said the trend was \"not at its peak at all \".
\"One of the places of the Renaissance was Melrose, where dazzling lights often attracted a lot of cameras --Hold the tourists.
Almost all businesses on the Avenue have neon lights, and some people use it as interior and exterior decoration.
Even in the smallest boutique, there are neon lights in the window, like the membership badge of the exclusive club, showing shiny lines in pink, red or blue.
The signs appear in various shapes and colors, illuminating a dark and unattractive Street.
\"It\'s like Grafty, neon Grafty,\" said Alice Wolfe, founder of the Flip clothing store . \".
It lights up the darkness. It\'s magical.
\"Style from retro and cute to farout.
Flip brought back the animated neon sign showing a rock couple swinging over the top of the record.
The other extreme is Drake\'s erotic shop, which is dominated by dramatic buildings in front of plexiglass and vivid green neon tubes that look like lightning.
According to co-
Its owner, Ernie Garret, should be a volcanic eruption, a metaphor for orgasm.
On the street, a fashionable second-hand name
Aaardvark\'s clothing store is spelled out over and over again in simple letters on the windows of the Art Deco storefront.
The owner of the store said it was bright, pleasant and had a good PR.
\"Neon Lights are a very unusual medium,\" says Joe stromé . \". \"It\'s very \'up.
It makes people happy.
When I deliberately turn off the sign, people say, what happened?
Like a death at home.
Neon lights make people happy in the subconscious.
\"The return of neon lights has made some connoisseurs philosophical about its meaning.
Larry Burns of Hollywood neon
Neon said the production of art works for $175 was \"the embodiment of new emotions \".
\"At some point between 1960 and the end of 1970, the public\'s taste of art and home decoration changed from soft and natural to hard, smooth and smooth.
\"This is in line with a need,\" he said . \"
\"How did the colored glass come back?
Now neon lights are suitable in many ways.
\"Most observers say Melrose\'s anger at Neon Lights begins with 3-year-
An old clothing store catering to the new swing.
But Alice Wolfe, who runs a boutique in downtown Los Angeles, said she and her partner
Husband Paul is hip to not choose their logo.
In addition to her love of neon as an art form, Wolf said, she was attracted by this flashy medium because of economic reasons.
\"Have you been to Las Vegas? \" she asked.
\"People who put neon lights in Vegas want to make money. Neon is 24-
Advertising for hours
According to Michael Webb, author of the magic of neon lights, the technology was perfected by French George Claude in 1910.
It was introduced by Earl C. in the United States.
Anthony bought two signs in Paris in 1923 and installed them on the top of his Packard showroom in Los Angeles.
From the 1920 s to the 1940 s, neon lights were the preferred medium for signage manufacturers.
Classic examples of these times include the luxury of Vegas casinos and the whimsical design of decorating small businesses.
John\'s sign on Hollywood\'s pipe shop is a good example of the latter.
Built in his 40 s, neon lights form smoke rising from the pipes.
\"The neon sign is an event whenever it is posted.
People go out and watch it, just like the movie premiere, \"said Neon artist Lily Lage, who
The neon art museum was established in downtown Los Angeles in 1981.
In the 1950 s, however, neon lights began to be disreputable, no longer associated with charm and progress, but with wildness and decay.
The rise of new lighting technologies and plastic signs has led to its decline.
According to Lakich, many cities have begun to pass a decree banning neon lights because planners feel it is \"more rubbish\" than plastic looks \"--faced signs.
Many of these regulations remain in force, she said, including a regulation in the city of Glendale. (
The park mile at Wilshire Avenue is also considering a similar ban.
Other communities such as Beverly Hills and Pacific fence have passed strict guidelines on the type and location of neon signs. )
But in the 1960 s, a new generation of artists and artisans rediscovered neon lights and began trying to use them.
Architects and designers gradually noticed their work, and they began to integrate neon elements into their projects.
By 1980, the shift in public taste is steadily going on, and neon lights are beginning to reappear in front of the store, mainly small businesses catering to young and trendy customers.
Local neon sign companies have spent poor years and started businesses when neon lights were not popular.
For some, this means overcoming the initial discomfort with a new, more stylized design.
\"Some old --
The timer thinks this is ridiculous, what happened to the neon lights today.
Not like before.
\"Time Mark business,\" said Rio Score II, head of a company founded by his father in 1946.
\"In the past, it was very ordinary, with neon lights painted on the front.
Today is the curved part of sculpture and glass.
\"The Alert Lite Neon of Score\'s company Glendale has built several signs along Melrose, including the Cadillac Ranch, the Great Wall and the sign of the Starlight Cafe.
Score said the company hired 10 glass blowers who used techniques that had not changed much since the early stages of the process to shape neon pipes.
The signs are completely handmade.
This process starts with glass tubes heating on flames and bending them according to patterns drawn on asbestos or paper.
The electrode is fused with the end of the tube, and then 25,000-
Voltage current.
Remove the remaining impurities and air by vacuum pump.
The tube is then heated to 600 degrees.
A few minutes later, it was injected with gas--
It\'s usually neon or argon--and sealed.
It is again charged about 15,000 V, ionising the gas and producing a unique glow.
According to Score, the company is one of the few neon wholesale businesses in the region that can produce about 150 colors.
Manufacturers say a good neon sign can last 30 years as long as it is properly maintained.
It also consumes less power than incandescent lamps or fluorescent lamps.
The price of the future logo at the Melrose rocket video store ranges from $600 to $3,500 at Drake volcano.
Scores and others in the industry say more neon lights are being used as interior lighting and architectural decorations.
One example is the Bank of Los Angeles in West Hollywood, an Art Deco building made up of red and green neon lights.
Lili Raqi recently installed a large neon sculpture inside Unity Savings in Beverly Hills.
The neon lights will continue to flourish, observers say, although some fear the trend is beginning to show signs of fatigue.
Paul Greenstein designed the first new neon signs at Melrose, including the flip sign, the vinyl fetish, the cowboy and poodle logo, and the quirky logo.
When he was clear that neon lights had become fashionable, he withdrew from the industry: \"After a while everyone wanted to use the pink neon sign on the window. It was so cute.
\"Steve Giumarra has rocket video, one of the newest stores on the Avenue.
His fiery red and green neon logo was inspired by the popular cartoon series Jetson in the 1960 s.
He has a Chinese restaurant and an ice cream shop on both sides.
There are neon lights.
\"The Neon lights look interesting and it\'s part of Melrose,\" he said . \".
\"But it would be nice for some people not to do neon just to increase diversity.

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