does sales volume make up for discounting the price?
The phone rang and the sales manager heard everything on the other endtoo-
A plea familiar to the salesperson
It makes a lot of sense for salespeople to try to convince sales managers to offer discounts to potential customers to make them end up customers.
Of course, the salesperson expects this new customer to become a high level soon. Profit customers.
The sales manager has heard the same request hundreds of times before, but for some reason the lack of sales staff and current sales suddenly makes offering discounts very attractive.
It\'s like we\'re looking at the unveiling of a very slow accident that can be completely avoided, but will happen anyway.
The salesperson understands what he or she thinks, and the only way to make a deal is to get a discount.
They just need to convince their sales manager to agree.
When this happens, there will be a major shift in the way the salesperson works.
They no longer sell to customers;
Now they\'re selling to the sales manager.
The question is simple --
The remuneration of sales staff to customers.
This is the way the top
Line and bottom-line are made.
If you are reading this and you are a sales person, here are some very simple suggestions.
Contrary to what you think will happen, you will never make up for a long time
Immediate discount you are about to give up on long-term profits.
There are always exceptions to this, of course, but this exception is similar to the one I won the lottery. Is it doable? Yes. Is it probable? NO!
When you discount, the new price is now the value price that customers are willing to pay.
When they get a price, they expect it again and again.
When you try to move the price to a \"normal or normal\" price, they think it\'s a price increase.
Even if your price reaches a \"normal or normal\" price, you are still behind the profit curve because you sell all the products to customers at a lower \"discount\" price. (
I often hear this argument: My answer is always the same: \"What then!
It\'s okay.
\"In the process of you fighting for customers, you lower the price.
But you do more than that.
What you do is exchange your profit dollars into dollars.
This is a very simple fact of what happens when you cut the price.
You are unlikely to reduce the cost of goods or services because your goal is to let customers experience what you can do.
That means your profit is the only place you can cut.
The transaction is like this: your ability as a salesperson is not how much you sell, but how much you earn for the company.
The bottom of it-
The important thing is the profit, you cut the profit every time you cut the price.
None of the sales managers will allow any salesperson to spend valuable time selling internally.
The focus must be on external sales.
First, create value by identifying customer needs.
Then position your product or service as a solution and sell it at full price.
This is the only strategy to ensure that you can not only protect Make your profits, but ultimately increase your profits!
Recommended books on sales volume and price discounts: value-
Pricing-based: drive sales and increase your profits by creating, communicating and capturing customer value. Close 25 sales habits of sales, very successful sales people will execute the sales management code: the secret to measure and manage sales performance 2.
0: using innovative sales practices and mark Hunter, \"sales Hunter\" to improve business outcomes, he is a sales specialist who talks to thousands of people every year about how to improve sales profitability
For more information, please receive free weekly email sales tips or read his sales motivation blog (
Visit you shouldn\'t cut prices in a weak market, why buyers like the pros and up
A plea familiar to the salesperson
It makes a lot of sense for salespeople to try to convince sales managers to offer discounts to potential customers to make them end up customers.
Of course, the salesperson expects this new customer to become a high level soon. Profit customers.
The sales manager has heard the same request hundreds of times before, but for some reason the lack of sales staff and current sales suddenly makes offering discounts very attractive.
It\'s like we\'re looking at the unveiling of a very slow accident that can be completely avoided, but will happen anyway.
The salesperson understands what he or she thinks, and the only way to make a deal is to get a discount.
They just need to convince their sales manager to agree.
When this happens, there will be a major shift in the way the salesperson works.
They no longer sell to customers;
Now they\'re selling to the sales manager.
The question is simple --
The remuneration of sales staff to customers.
This is the way the top
Line and bottom-line are made.
If you are reading this and you are a sales person, here are some very simple suggestions.
Contrary to what you think will happen, you will never make up for a long time
Immediate discount you are about to give up on long-term profits.
There are always exceptions to this, of course, but this exception is similar to the one I won the lottery. Is it doable? Yes. Is it probable? NO!
When you discount, the new price is now the value price that customers are willing to pay.
When they get a price, they expect it again and again.
When you try to move the price to a \"normal or normal\" price, they think it\'s a price increase.
Even if your price reaches a \"normal or normal\" price, you are still behind the profit curve because you sell all the products to customers at a lower \"discount\" price. (
I often hear this argument: My answer is always the same: \"What then!
It\'s okay.
\"In the process of you fighting for customers, you lower the price.
But you do more than that.
What you do is exchange your profit dollars into dollars.
This is a very simple fact of what happens when you cut the price.
You are unlikely to reduce the cost of goods or services because your goal is to let customers experience what you can do.
That means your profit is the only place you can cut.
The transaction is like this: your ability as a salesperson is not how much you sell, but how much you earn for the company.
The bottom of it-
The important thing is the profit, you cut the profit every time you cut the price.
None of the sales managers will allow any salesperson to spend valuable time selling internally.
The focus must be on external sales.
First, create value by identifying customer needs.
Then position your product or service as a solution and sell it at full price.
This is the only strategy to ensure that you can not only protect Make your profits, but ultimately increase your profits!
Recommended books on sales volume and price discounts: value-
Pricing-based: drive sales and increase your profits by creating, communicating and capturing customer value. Close 25 sales habits of sales, very successful sales people will execute the sales management code: the secret to measure and manage sales performance 2.
0: using innovative sales practices and mark Hunter, \"sales Hunter\" to improve business outcomes, he is a sales specialist who talks to thousands of people every year about how to improve sales profitability
For more information, please receive free weekly email sales tips or read his sales motivation blog (
Visit you shouldn\'t cut prices in a weak market, why buyers like the pros and up
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